Celebrate UW–Madison’s 175th anniversary in style with commemorative gear and gourmet snacks.

The Red Shirt™
Show your Badger spirit with the official shirt of the UW’s 175th anniversary. A quarter of proceeds go to need-based student scholarships courtesy of the Wisconsin Alumni Association.
Purchase The Red Shirt™
Cranniverscherry cheese
Enjoy Babcock Dairy’s limited-edition Cranniverscherry concoction — a delicious Brick-style cheese with Wisconsin Rapids cranberries and Door County cherries.
Order Cranniverscherry cheese