University Marketing provides the following resources for campus communicators to promote the 175th anniversary events, programs, and initiatives.
175th anniversary brand resources
A resource guide, including a logo, templates and messaging tools, has been created for campus communicators to use to celebrate the university’s 175th anniversary. Through consistent use of the 175th anniversary mark and materials, this year-long campaign will be a success. Access the 175th anniversary campus communicator toolkit.
You may have additional marketing or communications needs beyond the tools, templates and materials we have provided. If you have a special project that you need extra marketing or communications assistance on, please submit a request for support.
Promote your event
Promote your 175th anniversary event through the today.wisc.edu calendar. All events tagged with UW175 will be featured on both today.wisc.edu and the 175th anniversary website events calendar as of June 30, 2023. Submit an event.
Share your stories
University Communications will publish related stories on news.wisc.edu and the 175th anniversary home page. We encourage communicators to create, distribute and amplify stories related to the past, present and future of their college, school, department and unit across their communication channels.
If you have a story idea you would like us to consider as part of the broader campaign, please email Mike Klein and Kristina LeVan. Not sure what constitutes a good story? Check out our story submission guidelines.
Social media
Share 175th anniversary-related posts on social media using the hashtag #UW175. Capture moments from 175th anniversary campus and community events, activities, the State Tour and more. Select #UW175 posts will be featured on the 175th anniversary website homepage.
If you are planning a social media campaign around your own 175th anniversary extensions that could be amplified across channels or have any questions about social ideas or strategies, please contact Jennifer Koppelman.